Welcome to the best nail salon in Manatee County, Florida - and say hello to the baddest bitches in Palmetto. They may be stuck laundering money for now, but these five manacurists are ready to sharpen their "claws" and climb their way through the seedy dangerous underbelly of the South. After all, it's not every day you get the chance to build your own criminal empire.

With the premiere of this new show on TNT, we were asked to create a full social launch and Season 1 campaign across Instagram, Twitter, and Snapchat. Heavy emphasis was given to the style of video editing and music selection in order to create the right look and "voice" of the show. Additional audience engagement was built into an evergreen user-generated #ClawsUp initiative across all social platforms.