The year is 2027, and the world is at the apex of human biotechnology with multinational corporations pulling the strings of governments. Adam Jensen is a gruff ex-SWAT soldier who works as the security manager at Sarif Industries, one of the prominent players in human augmentation. A sudden terrorist attack on the facilities leaves Adam on the brink of death, and he is forced to undergo drastic augmentation. But a suspicious series of events after his recovery draws his attention, and Adam must race across the world and against time to discover the truth of his past and his role in humanity's future.

The launch of Deus Ex: Human Revolution featured two 30-second TV spots scored by a unique piece of original, emotive music created especially for the campaign. Character keyart and assets were generated through close collaboration with the Square Enix office in Japan, Eidos Montreal, and Goldtooth.