THE CAMPAIGN


It's time to return to the Best Exotic Marigold Hotel — and this time, Sonny and Muriel have their sights set on expanding their little corner of the world in India. The esteemed residents of the hotel support this endeavor, seeking to live out their remaining years in peace and simplicity. But life is unpredictable, no matter how old you are, and there are still some surprises in store for these guests who call the hotel "home."

In partnership with Fox Searchlight, a custom fully-responsive Tumblr was launched as the hub for social engagement and community interaction leading up to film's release. In addition, a diverse array of social content was created and released over the initial 3-month lead-in period, all housed under the hashtag "#loveblooms."







THE DESIGN


















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