THE CAMPAIGN


With the fifth installment of the X-Men franchise on the horizon, we were presented with the challenge of reigniting a largely skeptical fanbase amidst a new entertainment landscape saturated with superhero and comic book adaptations. What better way to do that then with a giant robot?

The unveiling of a giant Sentinel head at Comic-Con heralded the launch of Trask Industries, a cache of online content built around the film's dark megacorporation and its twisted anti-mutant agenda. The fully responsive site seamlessly integrates video content with animated infographics, immersing the viewer in the historical, technological, and societal impacts of Bolivar Trask's work.







THE DESIGN














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