With the fifth installment of the X-Men franchise on the horizon, we were presented with the challenge of reigniting a largely skeptical fanbase amidst a new entertainment landscape saturated with superhero and comic book adaptations. What better way to do that then with a giant robot?
The unveiling of a giant Sentinel head at Comic-Con heralded the launch of Trask Industries, a cache of online content built around the film's dark megacorporation and its twisted anti-mutant agenda. The fully responsive site seamlessly integrates video content with animated infographics, immersing the viewer in the historical, technological, and societal impacts of Bolivar Trask's work.
AGENCY
Ignition Interactive
CREATIVE DIRECTOR
Chris Eyerman
COPYWRITER
Spencer Donald
ANIMATIONS
Sanketh Yayathi
DEVELOPERS
Ben Priddy
Christine Cheung
Chi-Chi Wang
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